Writing Solid Web Content
For Your Website

The key part of any website is the web content contained on it.

The "content" refers to the words, graphics and text that appear on your webpages.

When you visit a website, what do you look for?

In general terms, you're probably looking for information. You search the Internet for answers to questions or to find something that you want.

You tend to spend more time on sites that give you want you want, right?

With this in mind, your website's copy – the content on your site – will be key to attracting and retaining the attention of your visitors.

Good web content means different things to different people but in general terms, your content should be interesting, relevant, grammatically correct and free of spelling errors.

Also, the website has to be easy to navigate. People have to easily know where to find the information they want.

Nothing destroys a visitor's interest faster than a poorly designed, poorly written and uninteresting website. Keep this in mind when putting your website together.


If that's not enough, your web content has to appeal to two different audiences:

The Human Reader: The people who visit your site and read your content need to see value in visiting your site and reading each of your pages. As mentioned above, there are several key aspects of building solid content that attracts readers.

The Search Engines: The Search Engines rank the best page on the Internet that give their visitors the information they are looking for. Building content that provides people with the best relevant content will improve your search engine rankings making it easier for your visitors to find your website.

Even if you're a good writer, there is a difference between writing great offline content and writing great online content.

With that in mind, here are some resources to help you build solid web content for your website.

Copywriting
Copywriting refers to writing copy for your website and is a skill you need to master to run a successful online business. Here are some thoughts to help make you a better online writer.

Make Your Content PREsell
One of the most important backbones to writing great web content is understanding your audience (ie. your visitors) and giving them what they want. Before you can sell something, you need to build credibility and illustrate your knowledge to your audience. Everyone running a website needs to learn how to write online content and Make Your Content PREsell is a tool that will help you do just that.



Go from Web Content to Homepage